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Archived article by Jeffrey Dunstable

Subliminal message are mode of communicating successfully with the subconsciousness mind. Subliminal message are carefully implanted into all forms of communication media through out the world. The main aim of subliminal message is to send a message without the receiver�s conscious awareness.

This technique of sending subliminal message has been successfully working since last 25 years .Now a days; Subliminal message are being used in advertisements. Subliminal message are also implanted in all forms of media for the remembrance of the people because subliminal message are helpful in making subliminal self-help audio tapes for changing human habits and behaviors like overeating, smoking, drinking etc.

Subliminal message can be also implanted in noises like sound of the ocean, lightening etc. Subliminal message influenced in changing the learner�s behavior.  There are many biases related to this technology of subliminal message.

Subliminal message that are not known to people are reflected through Ethical Consideration. Ethics can be challenging or doubtful, neither absolute nor relative. None of the ethical theory is applicable for every situation. It includes the question of its correctness.

Generally people do not want to be influenced by other people without their own prior knowledge. Even many people have a strong belief that subliminal message can be used to change their minds and affect their habits and behavior. Those people consider subliminal message, as a media that is highly used as unwanted influences, such as false rumors about a political candidate and so on. Subliminal message are mainly used for Behavior, Confidence, Diplomacy, Discipline, Refinement, Mystery, Influence, and Manner etc.

A research was performed on 20 women to prove the effectiveness of subliminal message. For the research 20 women with an average age of 25 were chosen based on normal alertness and normal hearing ability. In this study, 2 types of subliminal message were used - neutral and emotional. Each woman was exposed to both stimuli for 2-hour for 2 consecutive weeks. The orders of subliminal message were random. All subliminal message were presented to the women in both alert posture and relaxed posture using a set of headphones. Each woman heard a consistent noise sound to establish stabilization of the baseline physiological measures in alert posture. After establishing the baseline for 10 minutes, the "emotional" subliminal message where then sent at different intensity levels for the first phase. At each level of intensity, the �emotional� subliminal message where repeatedly sent for 1 minute to record the physiological responses. For the second phase, the same procedure was repeated for the "neutral" subliminal message. For the third phase, they heard the emotional subliminal message in relaxed posture and for the fourth phase, the neutral subliminal message was sent.

From the research it was concluded that the emotional and biological responses the women gave were witnessed and recorded as they were receiving subliminal message below their specific detection threshold. This was the case for both emotional and neutral subliminal message.

When they had to pay attention to the listening subliminal message, the physiological response was increased with the volume intensity more than with the meaning of the words but when listened in relaxed posture; the physiological response was increased more with the meaning of the words than the sound level.

Subliminal message sent to a person who is not paying attention to the messages are more effective than those sent to a person who is focused on the subliminal message.


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Try the ALL-NEW Subliminal-Audio CD series!

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