Subliminal messaging is the mode of communicating
successfully with the sub consciousness mind. Subliminal
messaging is carefully implanted into all forms of communication
media through out the world. The main aim of subliminal
messaging is to send a message without the receiver’s conscious
This technique of sending subliminal messaging has been
successfully working since last 25 years .Now a days; subliminal
messaging are being used in advertisements. subliminal messaging
are also implanted in all forms of media for the remembrance of
the people because subliminal messaging is helpful in making
subliminal self-help audio tapes for changing human habits and
behaviors like overeating, smoking, drinking etc.
Subliminal messaging can be also implanted in noises like sound
of the ocean, lightening etc. Subliminal messaging influenced in
changing the learner’s behavior. There are many biases related
to this technology of subliminal messaging.
Subliminal messaging that is not known to people are reflected
through Ethical Consideration. Ethics can be challenging or
doubtful, neither absolute nor relative. None of the ethical
theory is applicable for every situation. It includes the
question of its correctness.
Generally people do not want to be influenced by other people
without their own prior knowledge. Even many people have a
strong belief that subliminal messaging can be used to change
their minds and affect their habits and behavior. Those people
consider subliminal messaging, as a media that is highly used as
unwanted influences, such as false rumors about a political
candidate and so on. Subliminal messaging are mainly used for
Behavior, Confidence, Diplomacy, Discipline, Refinement,
Mystery, Influence, and Manner etc.
A research was performed on 20 women to prove the effectiveness
of subliminal messaging. For the research 20 women with an
average age of 25 were chosen based on normal alertness and
normal hearing ability. In this study, 2 types of subliminal
messaging were used - neutral and emotional. Each woman was
exposed to both stimuli for 2-hour for 2 consecutive weeks. The
orders of subliminal messaging were random. All subliminal
messaging were presented to the women in both alert posture and
relaxed posture using a set of headphones. Each woman heard a
consistent noise sound to establish stabilization of the
baseline physiological measures in alert posture. After
establishing the baseline for 10 minutes, the "emotional"
subliminal messaging where then sent at different intensity
levels for the first phase. At each level of intensity, the
“emotional” subliminal messaging where repeatedly sent for 1
minute to record the physiological responses. For the second
phase, the same procedure was repeated for the "neutral"
subliminal messaging. For the third phase, they heard the
emotional subliminal messaging in relaxed posture and for the
fourth phase, the neutral subliminal messaging was sent.
From the research it was concluded that the emotional and
biological responses the women gave were witnessed and recorded
as they were receiving subliminal messaging below their specific
detection threshold. This was the case for both emotional and
neutral subliminal messaging.
When they had to pay attention to the listening subliminal
messaging, the physiological response was increased with the
volume intensity more than with the meaning of the words but
when listened in relaxed posture; the physiological response was
increased more with the meaning of the words than the sound
Subliminal messaging sent to a person who is not paying
attention to the messages are more effective than those sent to
a person who is focused on the subliminal messaging.